Sponsor
your audience is an asset — package it
How do you attract sponsors who pay for access to your audience — and deliver results that make them renew?
You don't have an audience problem.
You have a packaging problem.
You suspect brands would pay to reach your community, but you've never packaged that attention into an offer — because you don't know who to approach, what to charge, or what to promise. The ones who do land a deal often underdeliver, treating it as logo placement instead of a performance partnership. Ring true?
You don't recognize what's sponsorable. Your audience, content, and events are assets brands would pay for — but you've never seen them that way.
You don't know what to charge. No CPM benchmark, no value-based pricing, no floor or ceiling — so you guess, and you undersell.
You promise vague “exposure.” Sponsors need specific placements, specific metrics, and specific timelines — not brand-awareness hand-waving.
You never report results. A sponsor who doesn't know what they got for their money is a sponsor who won't renew — and renewals are the real revenue.
From “who'd sponsor me?” to a tiered menu, real pricing, and sponsors who renew
"I think sponsors would pay to reach my audience, but I don't know who to approach, what to charge, or what to promise them. I've never put together a sponsorship proposal."
"I have a sponsor prospect pipeline, a tiered sponsorship menu with clear deliverables and pricing, and a fulfillment process that proves ROI to sponsors so they renew."
The shift: sponsorship isn't selling logo placement — it's packaging audience access into a deliverable that produces measurable results. The clearer your offer and the better your reporting, the more sponsors pay and the longer they stay.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not vague “exposure” promises. By the end they add up to a sponsor pipeline, a tiered menu with pricing, and a performance report that earns renewals.
Prospect Research Template
Company, contact, alignment score, budget signals.
Qualification Scorecard
Fit, budget, and brand-compatibility criteria.
Prospect Pipeline Tracker
Research, outreach, and qualification stages.
Tiered Sponsorship Menu
Packages, placements, deliverables at each level.
Pricing Worksheet
CPM benchmarks, value calc, negotiation range.
Proposal Template
Structure, sections, and visual treatment that closes.
Directory / Niche Targeting
The sponsors who want your specific audience.
Fulfillment Checklist
Deliverables, timelines, and documentation.
Performance Report
Metrics, narrative, and renewal framing.
Renewal & Upsell Guide
The conversation that keeps sponsors year over year.
Delivery Playbook
Fulfilling sponsorships specific to your platform.
90-Day Acquisition Plan
From first outreach to onboarded sponsor.
Three moves: find the prospects → pitch and close → deliver and renew
Prospects
Landscape · qualify · pipelineIdentifying and qualifying the right sponsor targets — the brands that want your audience.
- Landscape Who sponsors what — and what they're actually buying
- Qualify Evaluate fit — audience alignment, budget signals, brand compatibility
- Pipeline Build the prospect list with research and qualification scoring
- Directory Directory sponsors — vendors, SaaS tools, adjacent service providers
Pitch
Package · price · proposePackaging and selling your sponsorship offering — priced right, proposed to close.
- Package Design tiers — what's included at each level, bundled into clear packages
- Price CPM benchmarks, value-based pricing, the floor-to-ceiling range
- Propose Structure, language, visuals, and the follow-up that closes
- Directory Sell directory sponsorships — featured listings, takeovers, placements
Performance
Fulfill · report · renewDelivering results and turning one-time sponsors into long-term partners.
- Fulfill Deliver exactly what was promised, on time, with documentation
- Report Impressions, clicks, leads — the narrative that frames a renewal
- Renew Check-in rhythm, upsell paths, and year-over-year retention
- Directory Deliver for directory sponsors — placement analytics, lead attribution
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You have an audience, platform, or event but have never packaged it for sponsors.
- You suspect brands would pay to reach your community but don't know who to approach.
- You don't know what to charge or what deliverables to promise.
- You want sponsors who renew — not one-off logo placements that go nowhere.
- You want 12 real artifacts ending in a tiered menu and a renewal-driving report.
This is NOT for you if…
- You have no audience to offer yet — sponsors buy access, so build the audience first.
- You want to be a sponsor, not attract them — this is the sell side, not the buy side.
- You want affiliate or partnership structures — those are separate Reach courses.
- You won't report results — sponsors who can't see ROI don't renew.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- Promotion + Assets + Affiliate + Ads shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Sponsor — 12 lessons Digital$80 valueLive now
- Templates Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Promotion ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Assets ship.
- Week 3: Sprint recordings + Affiliate ships.
- Week 4: Challenge recordings + Referral ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Offers courses
$320Pillar
All 36 Features courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Sponsor
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The fourth step of the Reach journey
Sponsor is course 4 of 6. Once you can promote, deploy assets, and run affiliates, the next channel is monetizing your audience's attention from the brand side. With proof of audience value to bring to the table, sponsorship becomes a real revenue line. Next comes Ads, where paid precision reaches people your organic channels miss.
You are here — monetizing your audience.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
My audience is small — can I really attract sponsors?+
Size matters less than alignment. A 500-person niche audience that exactly matches a sponsor's target buyer is more valuable than 50,000 general visitors. Module 1 helps you frame your audience as an asset.
l value, not audience-size matching.How do I price my first sponsorship?+
Start with CPM benchmarks for your niche, then adjust for audience quality and placement scarcity. Module 2 gives you a pricing worksheet with floor and ceiling calculations.
integrated offerings. The course covers the full spectrum and helps you pick the right model.What if a sponsor wants something I can't deliver?+
That's what the tiered menu is for. You define the packages upfront, so the conversation is about which tier fits — not custom requests you can't fulfill. Module 2 covers package design.
preserve the relationship even when the formal partnership ends.Isn't sponsorship only for big media companies?+
No. Any business with a defined, engaged audience has something sponsors want. The course shows you how to recognize your sponsorable assets and package them professionally, whatever your size.
rying the other — the resentment that kills collaborations never builds.I run a directory business — does this still apply?+
Yes. The fourth lesson of each module targets and sells directory-specific sponsorships — featured listings, category takeovers, newsletter placements, event branding — with a parallel niche track.
— with a parallel niche track.What do I actually walk away with?+
12 working artifacts — from a prospect pipeline and tiered menu to a pricing worksheet, a proposal template, and a sponsor performance report.
What would a brand pay to reach your audience — and how do you package it so they say yes and renew?
Stop leaving audience value on the table. Package your reach into tiers, price it with confidence, and report results that earn the renewal.